Imagine you’re a mortgage lender, and you’re looking into the financial background and stability of a potential customer. That customer has told you that they have only $200,000 left in their $1M loan from 15 years ago, and are ready to sell, and buy another property. Sounds good so far. After speaking with the customer […]Read more "3 Steps to Removing the Surprising Skeletons in Your Customer’s Closet"
When you sit down to write a blog post or edit the pages of your website, are you trying to cast a wide net, to get as many followers/fans/readers as possible? If so, I advise you to take a step back and think about your content from the consumer’s standpoint. When you’re reading blog or […]Read more "Targeting Everyone is Targeting No One"
“First, they think they don’t have the budget for it, not realizing that it’s possible to get started on a campaign for next to nothing. Second, they’re intimidated by the length of time it generally takes to start seeing results from content marketing. Third, and most commonly…”Read more "The 4 Steps to Starting Your Content Marketing Campaign"
Alan Koenigsberg, owner of Agile Search Marketing in Walnut Creek, and I delve into the topic of content marketing. The article we refer to in the video says that content marketing is dead. Wait a minute; wasn’t it just a couple years ago that #ContentIsKing was the biggest trending topic because it meant that small […]Read more "Is Content Marketing Dead?"
Small businesses are very good at what they do, but forget why they got into the business in the first place. They throw promotions at potential clients thinking, ‘that’s how I’ll pull them in!’ when in reality, customers really want to know the foundation of your business and what your brand is doing that speaks […]Read more "What Nike Did Better Than Every Other Shoe Company"
I believe a large part of growing the local economy is a concept called Givers’ Gain. Basically, the more you help other folks’ businesses grow, the more yours grows as well. This philosophy is the cornerstone of BNI (Business Networking International), of which I’m a member in the Mid-Day Referral Group. Look me up! Although […]Read more "Business Building Tips Part 1"
A big trend in the marketing world this year is called customer marketing. The idea is that a key differentiator between your company and your competitors is the level of customer service offered. Weird, right? Isn’t every type of marketing customer-focused? What have companies been doing thus far?? Great questions! They’ve been throwing money into […]Read more "Customer Marketing: Creating Loyal Customers Through Content"