As a consumer, the sales funnel has a very particular path towards purchasing that I like to summarize into the four R’s: research, relationship, regular, representative. Most articles summarize the end-user or purchaser in three stages: visitor, lead, and buyer. I take it a step further. Let’s start with the foundation: I’m looking for a […]Read more "Making $$$ With Targeted Content"
Don’t believe everything you hear…even when it’s about content marketing for your business.Read more "3 Myths Businesses Believe about Content"
It’s so hard to keep yourself accountable for writing content for your company…what can you do to mitigate that?Read more "Keeping Yourself Accountable"
If you’ve ever been told to think outside the box, you know how underwhelming of a cliche that is, and how overwhelming it can actually be to expand an idea and truly be creative.Read more "Being Creative is Overwhelming"